A few weeks ago I got a text from my brother, who is a graphic designer primarily for breweries and distilleries. He works with a company that has developed an amazing hard cider and I figured that they were up to another project. His question to me was about how large to put “naturally gluten free” on the label and placement of that statement. I told him that if someone is gluten free, they will look for that statement or the “GF” logo on any product.
That brings me to my most recent trip to the liquor store. I was putting together a “at home date night” kit for a co worker of mine that got married over the weekend and was looking for a nice bottle of wine. In the process, I wandered to the cider area of the store. Now, this is a store that I don’t frequent often but it was handy so…I wanted to do some looking. Their cider selection was CRAZY. Pumpkin cider, blueberry cider and so many more. Can you say heaven? But I got to looking and some of the bottles weren’t labeled gluten free. Really? Cider should be, technically, gluten free. I’m not one to take chances. It surprised me that a graphic designer didn’t have the forethought to say “hey guys, is this cider gluten free and, if so, we need to label it”. I don’t buy something that I can’t read the ingredient or doesn’t say plainly “gluten free”. The funny thing is that two of the bottles I chose back to back weren’t labeled. (I turned to the single bottles so I could try a couple new ones). And too bad…they sounded delish!
I turned around and lo and behold, I saw this:
Now, THAT’S the way to label a product!
I will never say that a product HAS to be labeled, that is up to the company. But it makes it easier for those of us that are gluten free to know what is safe. Plus, if you do have a product that is gluten free, I am more apt to buy it!
By the way, I’m not a huge pumpkin person but my friend Shawna is so when I saw this, I thought “Well, it’s fall and something different so I’ll try it”. I will let you know what I think!